Dirty Blue Widgets SEO Tips 5
If you want your dirty blue widgets web site to rank very high in the search engines what can you do? Well, you simply turn to search engine optimization., These are the techniques that will improve the volume and quality of traffic to your site. Here are some useful tips on search engine optimization:
Become a foreigner. Canada and the UK have many directories for websites of companies based in those countries. Can you get a business address in one of those countries?
Insert keywords within the title tag so that search engine robots will know what your page is about. The title tag is located right at the top of your document within the head tags. Inserting a keyword or key phrase will greatly improve your chances of bringing targeted traffic to your site.
Use the same keywords as anchor text to link to the page from different pages on your site. This is especially useful if your site contains many pages. The more keywords that link to a specific page the better.
Submit to the search engines yourself. Do not use a submission service or submission software. Doing so could get your site penalized or even banned.
Build a great web site. I’m sure you want to show up on the first page of results. Ask yourself, “Is my site really one of the 10 best sites in the world on this topic?” Be honest. If it’s not, make it better.
Open up a PPC account. Whether it’s Google’s AdWords or Yahoo’s Search Marketing or something else, this is a great way to get actual search volume for your keywords. Yes, it costs money, but if you have the budget it’s worth the investment. It’s also the solution if you didn’t like the “Be patient” suggestion above and are looking for instant visibility.
Diversify your traffic sources. Google may bring you 70% of your traffic today, but what if the next big algorithm update hits you hard? What if your Google visibility goes away tomorrow? Newsletters and other subscriber-based content can help you hold on to traffic/customers no matter what the search engines do. In fact, many of the DOs on this list—creating great content, starting a blog, using social media and local search, etc.—will help you grow an audience of loyal prospects and customers that may help you survive the whims of search engines.
Search engine optimization can do a lot for your website. You’ll find your traffic increasing and converting much better. Just like any field, the right techniques, done properly will soon begin to yield results. And then you can turn to off site SEO to get even better results in your search engine rankings.
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