Dirty Blue Widgets SEO Tips 6
If your desire is to get your new site for dirty blue widgets visited often you can turn to SEO or search engine optimization techniques. These are industry accepted methods of getting targeted, quality traffic from Yahoo and Google. Here are some great tips to help in your search engine optimization:
Be bold. Use the tags around some of your keywords on each page. Do NOT use them everywhere the keyword appears. Once or twice is plenty.
Site map. A big site needs a site map, which should be linked to from every page on the site. This will help the search engine robots find every page with just two clicks. A small site needs a site map, too. It’s called the navigation bar. See how the second navigation bar at the bottom of Last Minute Florida Villas is like a mini-site map?
Also, sprinkle your keywords throughout your article. The most important keywords can be bolded or colored in red. A good place to do this is once or twice in the body at the top of your article and in the sub-headings.
Do not link to link-farms or other search engine unfriendly neighborhoods.
Commit yourself to the process. SEO isn’t a one-time event. Search engine algorithms change regularly, so the tactics that worked last year may not work this year. SEO requires a long-term outlook and commitment.
Write for users first. Google, Yahoo, etc., have pretty powerful bots crawling the web, but to my knowledge these bots have never bought anything online, signed up for a newsletter, or picked up the phone to call about your services. Humans do those things, so write your page copy with humans in mind. Yes, you need keywords in the text, but don’t stuff each page like a Thanksgiving turkey. Keep it readable.
Diversify your traffic sources. Google may bring you 70% of your traffic today, but what if the next big algorithm update hits you hard? What if your Google visibility goes away tomorrow? Newsletters and other subscriber-based content can help you hold on to traffic/customers no matter what the search engines do. In fact, many of the DOs on this list—creating great content, starting a blog, using social media and local search, etc.—will help you grow an audience of loyal prospects and customers that may help you survive the whims of search engines.
Search engine a optimization will give you a great return on your investment in time. You’ll find your traffic increasing and converting much better. And once you have tweaked your website for on-site search engine optimization, you can turn to the off site steps to rank even higher.
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