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SEO or search engine optimization is an important aspect to getting your web site ranked high in the search engine results. You want to rank as high as possible in the search engine results for your keyword in order to get the maximum number of visitors.
How many visitors will you get?
For example, if you are using the keyword term “dirty blue widgets” you may find that there are 1 million people searching that term every month. If you’re in position one for that keyword term in a search result, how many people do you think would click on your link? More than likely all 1 million people will click on your link. That means you should have 1 million chances every month to tell people about your subject or to sell them something.
Will you get a chance to be heard?
If you’re in position two, then you will get a portion of those 1 million people who did not find what they were looking for when they clicked on the first ranked website. If the top ranked website has done their job you may not get many chances to sell your product.
If you’re in position three, then you’ll get clicks from those people who did not find what they were looking for from the websites in positions one and two.
Do you see where were going here? The higher you are ranked the more opportunity you have in getting someone to visit your website. How many clicks will you get if you’re in position 30? Position 100? How about if you’re on page 30 of the search engine results for your keyword term? You can easily see how important it is to be ranked at the top of the search engine results for your keyword term.
Being ranked high, preferably in the number one position, in the search engine results will give you a better opportunity to have your ideas heard or your products sold. Learning and applying good search engine optimization techniques will give you a good return on investment of your time and money.
